{"id":19570,"date":"2019-01-25T21:14:30","date_gmt":"2019-01-25T21:14:30","guid":{"rendered":"https:\/\/kesfet.hepsiburada.com\/?p=7959"},"modified":"2019-01-25T21:14:30","modified_gmt":"2019-01-25T21:14:30","slug":"e-postanin-dunu-bugunu-yarini","status":"publish","type":"post","link":"https:\/\/www.hepsiburada.com\/hayatburada\/e-postanin-dunu-bugunu-yarini\/","title":{"rendered":"E-Postan\u0131n D\u00fcn\u00fc, Bug\u00fcn\u00fc, Yar\u0131n\u0131"},"content":{"rendered":"

 <\/p>\n

\u0130nternet, telefon ya da telgraf gibi teknolojiler hen\u00fcz ortalarda yokken insanlar nas\u0131l haberle\u015fiyordu? \u00d6zenerek yaz\u0131lm\u0131\u015f ve zarflara itinayla yerle\u015ftirilmi\u015f mektuplarla elbette… Kimi zaman \u00f6nemli konularda bilgi al\u0131\u015fveri\u015fi yapmak i\u00e7in kullan\u0131lan mektuplar, kimi zaman da uzaktaki iki insan\u0131n hasret giderebilmesine vesile oluyordu. Hemen her \u015feyin dijitalle\u015fti\u011fi g\u00fcn\u00fcm\u00fczde ise bu al\u0131\u015fkanl\u0131klar, neredeyse bitmi\u015f durumda. Ya\u015fad\u0131\u011f\u0131m\u0131z \u00e7a\u011fda ileti\u015fim, daha \u00e7ok telefon g\u00f6r\u00fc\u015fmeleri, g\u00f6r\u00fcnt\u00fcl\u00fc konu\u015fmalar, sosyal medya \u00fczerinden yollanan mesajlar ya da e-postalar ile ger\u00e7ekle\u015fiyor. T\u00fcm bu alternatifler aras\u0131nda mektup tarz\u0131 haberle\u015fmeye en \u00e7ok benzeyen ise e-posta teknolojisi. Mektup formuna olduk\u00e7a benzer \u015fekilde yaz\u0131lan e-postalar, \u00f6zellikle i\u015f ama\u00e7l\u0131 yaz\u0131\u015fmalarda yo\u011fun bi\u00e7imde tercih ediliyor.<\/p>\n

E-Postan\u0131n Ortaya \u00c7\u0131k\u0131\u015f\u0131 ve Geli\u015fimi<\/strong><\/p>\n

\"\"E-posta teknolojisi,\u00a0ilk olarak 1971 y\u0131l\u0131nda Raymond Samuel Tomlinson taraf\u0131ndan geli\u015ftirilmi\u015ftir. Bu giri\u015fimden \u00f6nce de e-postaya benzer uygulamalar vard\u0131. Fakat, bu uygulamalarda yollanan mesajlar ayn\u0131 sistemin kullan\u0131c\u0131lar\u0131 aras\u0131nda iletildi\u011fi i\u00e7in e-posta olarak g\u00f6r\u00fclmemektedir. Raymond Samuel Tomlinson, \u201c@\u201d i\u015faretini e-posta adreslerinde ilk kez kullanan isim olarak da bilinir. \u0130\u015fin garip taraf\u0131, o d\u00f6nemde bu teknolojiye spesifik bir isim verilmemi\u015ftir. Bu teknolojinin \u201ce-posta\u201d olarak adland\u0131r\u0131lmas\u0131 1982 y\u0131l\u0131nda ger\u00e7ekle\u015fmi\u015ftir. O tarihlerde s\u0131n\u0131rl\u0131 bir kitleye hitap eden e-posta teknolojisi, \u0130nternet’in yayg\u0131nla\u015fmas\u0131 ile pop\u00fclerle\u015fmeye ba\u015flar. 1997 y\u0131l\u0131 ise e-posta a\u00e7\u0131s\u0131ndan \u00f6nemli bir y\u0131l olmu\u015ftur; zira Microsoft, bu y\u0131l i\u00e7erisinde Hotmail\u2019i sat\u0131n al\u0131p Outlook servisini piyasaya s\u00fcrm\u00fc\u015ft\u00fcr.<\/p>\n

E-posta teknolojisi, klasik posta ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda\u00a0vakitten ve paradan ciddi oranda tasarruf edebilmenizi sa\u011flar.<\/strong><\/p><\/blockquote>\n

1998 y\u0131l\u0131nda \u201cistenmeyen e-posta\u201d olarak tan\u0131mlayabilece\u011fimiz \u201cspam\u201d terimi, Oxford s\u00f6zl\u00fc\u011f\u00fcne girmi\u015ftir. Giderek pop\u00fclerle\u015fen e-posta, 2000\u2019li y\u0131llarda \u00f6nemli bir dijital ileti\u015fim arac\u0131 h\u00e2line gelmi\u015ftir. G\u00fcn\u00fcm\u00fczdeki ak\u0131ll\u0131 telefonlarda bir\u00e7ok anl\u0131k mesajla\u015fma uygulamas\u0131 var. Peki, insanlar aras\u0131 ileti\u015fimde \u00f6nemli bir rol oynamaya ba\u015flayan bu uygulamalar, e-posta teknolojisini\u00a0bitirebilir mi? Uzmanlar\u0131n bir\u00e7o\u011fu, e-postan\u0131n bir s\u00fcre daha i\u015flevini koruyaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Bi\u00e7im olarak klasik mektuplar\u0131 and\u0131ran e-postalar, formal yap\u0131lar\u0131yla di\u011fer ileti\u015fim uygulamalar\u0131ndan ayr\u0131l\u0131yor. \u00d6zellikle daha ciddi bir tonda yaz\u0131lmas\u0131 gereken metinler i\u00e7in g\u00fcn\u00fcm\u00fczde s\u0131kl\u0131kla \u00a0e-postalar\u0131 tercih ediyoruz. Resim, video ya da m\u00fczik gibi dosyalar\u0131n yan\u0131 s\u0131ra \u00e7e\u015fitli formatlardaki belgeleri de pratik bir \u015fekilde ekleyebildi\u011fimiz e-postalardan bir s\u00fcre daha vazge\u00e7emeyece\u011fiz gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n

E-posta Kullanma Sanat\u0131<\/strong><\/p>\n

\"\"Y\u00fcz y\u00fcze konu\u015fman\u0131n ya da telefonla g\u00f6r\u00fc\u015fmenin yeri, elbette ayr\u0131d\u0131r. Fakat, i\u015f ama\u00e7l\u0131 yaz\u0131\u015fmalarda e-postalar\u0131n bir\u00e7ok avantaj\u0131 oldu\u011fu da bilinen bir ger\u00e7ek. Sade ve i\u015flevsel bir aray\u00fcze sahip olan e-postalar sayesinde i\u015f yaz\u0131\u015fmalar\u0131nda iki taraf da olduk\u00e7a detayl\u0131 ve a\u00e7\u0131k bir \u015fekilde ileti\u015fim kurabilir. E-postalar, kullan\u0131m s\u00fcreci ile pop\u00fcler mesajla\u015fma uygulamalar\u0131ndan ayr\u0131l\u0131r. \u00d6zellikle i\u015fle ilgili yaz\u0131\u015fmalarda, e-postalar\u0131n\u0131z\u0131 baz\u0131 detaylara dikkat ederek olu\u015fturman\u0131z gerekir. Anl\u0131k mesajla\u015fma uygulamalar\u0131nda kullan\u0131lan samimi dilin yerini biraz daha ciddi ve d\u00fczenli c\u00fcmleler almal\u0131d\u0131r. Bu tip e-postalara da genellikle, klasik mektup yaz\u0131m\u0131nda oldu\u011fu gibi bir hitapla ba\u015flan\u0131r. E-postan\u0131n sonuna geldi\u011finizde\u00a0ad\u0131n\u0131z\u0131, soyad\u0131n\u0131z\u0131 ve imzan\u0131z niteli\u011findeki baz\u0131 bilgileri yazman\u0131z da \u00f6nemlidir.<\/p>\n

\u0130\u015f ama\u00e7l\u0131 e-postalarda genellikle\u00a0pop\u00fcler k\u0131saltmalar\u0131n olmad\u0131\u011f\u0131, \u00f6zenli ve imla\u00a0kurallar\u0131na uygun bir yaz\u0131m dili tercih edilir.<\/strong><\/p><\/blockquote>\n

E-postalarda, \u201cCC\u201d ve \u201cBCC\u201d gibi k\u0131saltmalar\u0131n kullan\u0131ld\u0131\u011f\u0131na da mutlaka \u015fahit olmu\u015fsunuzdur. Peki bu harfler neyi ifade eder? \u201cCC\u201d terimi, carbon copy (karbon kopya) teriminin k\u0131salt\u0131lm\u0131\u015f h\u00e2lidir. Bu alana\u00a0e-posta konusunda bilgi vermek istedi\u011finiz ve metnin do\u011frudan hitap etmedi\u011fi ki\u015filerin adresini yazabilirsiniz. Al\u0131c\u0131 k\u0131sm\u0131ndaki ki\u015filerin aksine, \u201cCC\u201d alan\u0131nda yer alan ki\u015filerden genellikle bir cevap yazmas\u0131 beklenmez. \u201cBCC\u201d ise blind carbon copy (k\u00f6r karbon kopya) teriminin k\u0131saltmas\u0131d\u0131r. Bu alana yazd\u0131\u011f\u0131n\u0131z adresler, e-postada g\u00f6r\u00fclmez. \u00c7o\u011funlukla toplu mail g\u00f6nderimlerinde, adreslerin g\u00f6r\u00fcnmesi ile ortaya \u00e7\u0131kabilecek g\u00fcvenlik sorunlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek amac\u0131yla kullan\u0131l\u0131r.<\/p>\n

G\u00fc\u00e7l\u00fc Bir Online Pazarlama Arac\u0131: E-Posta<\/strong><\/p>\n

\"\"\u00d6nemli bir ileti\u015fim arac\u0131 h\u00e2line gelen e-posta teknolojisinin pazarlamac\u0131lar taraf\u0131ndan ke\u015ffedilmesi de uzun s\u00fcrmedi. E-posta pazarlama, g\u00fcn\u00fcm\u00fcz\u00fcn iddial\u0131 online pazarlama ara\u00e7lar\u0131 aras\u0131na girmi\u015f durumda. E-posta kullan\u0131yorsan\u0131z zaten bir \u015fekilde bu deneyimi ya\u015fam\u0131\u015f olmal\u0131s\u0131n\u0131z. Firmalar\u0131n \u00e7o\u011fu, do\u011fru yap\u0131ld\u0131\u011f\u0131nda olduk\u00e7a ba\u015far\u0131l\u0131 geri d\u00f6n\u00fc\u015fler almalar\u0131n\u0131 sa\u011flayan e-posta pazarlamaya fazlas\u0131yla \u00f6zen g\u00f6steriyor. Bu pazarlama metodunun etkili olmas\u0131n\u0131 sa\u011flayan bir\u00e7ok unsur var.<\/p>\n

E-posta pazarlama, firmalar\u0131n hedef kitleye do\u011frudan ve d\u00fc\u015f\u00fck maliyet ile ula\u015fabilmesini sa\u011flar.<\/strong><\/p><\/blockquote>\n

E-posta pazarlamada verileri ve geri d\u00f6n\u00fc\u015fleri takip etmek de olduk\u00e7a kolayd\u0131r. Raporlanabilir ve analiz edilebilir sonu\u00e7lar ortaya koydu\u011fu i\u00e7in geleneksel y\u00f6ntemlere g\u00f6re avantajl\u0131d\u0131r. Bir d\u00fc\u015f\u00fcn\u00fcn; \u015fu ana kadar faydaland\u0131\u011f\u0131n\u0131z kampanyalar\u0131n ka\u00e7\u0131n\u0131 e-posta ile haber ald\u0131n\u0131z? Olduk\u00e7a \u00e7ok, de\u011fil mi? Bu noktada\u00a0izinli pazarlama olarak adland\u0131r\u0131lan ilkenin \u00f6nemi b\u00fcy\u00fck. Zira, m\u00fc\u015fteriden a\u00e7\u0131k bir \u015fekilde izin almadan yollanan e-postalar, pazarlama arac\u0131 olmaktan \u00e7\u0131k\u0131p spam h\u00e2lini alabilir. Bu da firma i\u00e7in olduk\u00e7a k\u00f6t\u00fc bir imaj yaratacakt\u0131r.<\/p>\n

G\u00fcc\u00fcn\u00fc Yitirmeyen \u0130leti\u015fim \u015eekli<\/strong><\/p>\n

\"\"E-postalar\u0131n, ilk ortaya \u00e7\u0131k\u0131\u015f tarihlerinden bu yana form olarak \u00e7ok de\u011fi\u015fmedi\u011fini s\u00f6yleyebiliriz. Kimi uzmanlar, e-posta teknolojisinin gelece\u011fe ayak uydurabilmesi i\u00e7in b\u00fcy\u00fck g\u00fcncellemelere gitmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Baz\u0131 uzmanlar ise e-postalar\u0131n kendine has yap\u0131lar\u0131n\u0131 genel anlamda koruyup, ufak tefek de\u011fi\u015fikliklerle yoluna devam edebilece\u011fine inan\u0131yor. Anl\u0131k mesajla\u015fma uygulamalar\u0131 pop\u00fclerle\u015firken, e-posta teknolojisinin gelece\u011finin nas\u0131l \u015fekillenece\u011fini hepimiz ya\u015fayarak \u00f6\u011frenece\u011fiz.<\/p>\n

\u00c7o\u011fumuzun, \u00f6zellikle i\u015f yaz\u0131\u015fmalar\u0131nda kulland\u0131\u011f\u0131 bir e-posta adresi var. Hatta, sabahlar\u0131 bilgisayar\u0131 a\u00e7ar a\u00e7maz e-postalar\u0131n\u0131 kontrol etmeden i\u015fe ba\u015flamayanlar\u0131n say\u0131s\u0131 da olduk\u00e7a \u00e7oktur. G\u00fcn\u00fcm\u00fczde hemen her i\u015fte teknolojiye uyum sa\u011flamak zorunday\u0131z. E-posta ile verimli bir \u015fekilde ileti\u015fim kurmak ya da i\u015f i\u00e7in gerek duyulan programlar\u0131 ba\u015far\u0131l\u0131 bir bi\u00e7imde kullanmak i\u00e7in bilgisayar alan\u0131ndaki geli\u015fmeleri takip etmek \u015fart. En yeni yaz\u0131l\u0131mlar\u0131 ba\u015far\u0131yla \u00e7al\u0131\u015ft\u0131racak g\u00fc\u00e7l\u00fc bir bilgisayara sahip olmak isterseniz de Hepsiburada\u2019n\u0131n \u201cbilgisayar\u201d<\/a> kategorisine g\u00f6z atabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u0130nternet, telefon ya da telgraf gibi teknolojiler hen\u00fcz ortalarda yokken insanlar nas\u0131l haberle\u015fiyordu? \u00d6zenerek yaz\u0131lm\u0131\u015f ve zarflara itinayla yerle\u015ftirilmi\u015f […]<\/p>\n","protected":false},"author":0,"featured_media":7966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-19570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"\nE-Postan\u0131n D\u00fcn\u00fc, Bug\u00fcn\u00fc, Yar\u0131n\u0131 - Hayatburada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hepsiburada.com\/hayatburada\/e-postanin-dunu-bugunu-yarini\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Postan\u0131n D\u00fcn\u00fc, Bug\u00fcn\u00fc, Yar\u0131n\u0131\" \/>\n<meta property=\"og:description\" content=\"  \u0130nternet, telefon ya da telgraf gibi teknolojiler hen\u00fcz ortalarda yokken insanlar nas\u0131l haberle\u015fiyordu? 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