MAKING PEOPLE'S LIVES EASIER
Make people’s lives easier.
OUR PURPOSE
ABOUT US
Hepsiburada,Turkey’s leading e-commerce brand, is connecting customers, suppliers and entrepreneurs across the country. Continue reading

Hepsiburada is the result of founder Hanzade Doğan Boyner’s vision to create an online retail serving all corners of Turkey with the aim of making people’s lives easier. Hepsiburada established in 2001 as a part of Dogan Online, the leading internet company of Turkey.

Hepsiburada grew rapidly into an e-commerce leader and has also been serving as an online marketplace for entrepreneurs since 2015. Today, Hepsiburada is a modernizing force, contributing to the digitalization of the retail sector and helping to support SMEs across the country. It is one of Europe’s fastest growing e-commerce companies, reaching 21 million unique visitors on a monthly basis.

Hepsiburada has 4,5 million product varieties and 10 million products (SKU) in 30 different categories. With 100 thousand sqm storage area in Gebze, Hepsiburada owns one of the largest operation centers of e-commerce and contributes to improvement of e-commerce in Turkey and digital transformation with its high-tech infrastructure. Hepsiburada was elected Turkey’s favorite e-commerce brand (Lovemark) 3 times so far

Hepsiburada is part of Hepsiburada Group, one of the largest in Eastern Europe, Middle East and Africa (EEMEA) region.

Turkey's leading online retailer
ABOUT US
OUR PURPOSE

Our corporate purpose is to make people’s lives easier.

Whether you live in a city or in far-flung rural areas, Hepsiburada provides access to over 1,5 million products that make consumers’ lives easier and better. We provide a technology platform that enables entrepreneurship, digital innovation and makes it easier for customers, suppliers and entrepreneurs to connect.

We help entrepreneurs grow their business by giving them access to the largest customer base on the internet.

Tomorrow’s digital leaders

At Hepsiburada our purpose is also to make the lives of girls and women easier. Today’s job market needs graduates that are equipped for the digital economy. There is a shortage of students in science, technology, engineering and maths (STEM) subjects, and the skills gap is wider for girls.

Hepsiburada aims to empower girls and women to study the subjects that will allow them to thrive in the digital economy through a number of initiatives:

  • Providing scholarships for girls to go to university to study STEM subjects

  • Developing technology internship programmes for female students

  • Offering (remote) training for aspiring female entrepreneurs
WHAT WE DO HEPSIBURADA AT GLANCE
9 million mobile app downloads
95 million visits per month
Access to over 14 million SKU's
10 million monthly shipment
100,000 m2 Fulfillment Center
More than 12.000 suppliers
22 million unique monthly visitors
50% of customers are in outside large cities
36 categories
9 million mobile app downloads
95 million visits per month
Access to over 14 million SKU's
1000 employees and growing
2 million goods delivered per month
100,000 m2 Fulfillment Center
More than 12.000 suppliers
50% female shoppers
22 million unique monthly visitors
50% of customers are in outside large cities
OUR LEADERSHIP

Emre Ekmekçi is an experienced internet and e-commerce executive. He is currently the Chief Commercial Officer of Hepsiburada.com. Previously, Emre served as President, Business Development at Doğan Online. Prior to Doğan Online, in partnership with European Founders Fund and Rocket Internet, Emre pioneered the daily deal business in Turkey and the region, by founding CityDeal (www.sehirfirsati.com) in Turkey and Romania. Emre participated in the successful sale of CityDeal to Groupon (NASDAQ: GRPN), named “Fastest Growing Company – Ever” by Forbes Magazine and served as an executive responsible for the region. Under his leadership, it grew to be the one of the most successful territories within Groupon.

Emre has worked on location in Los Angeles, Chicago, Hong Kong, Shanghai, London and Paris. He has an MBA with honors from Columbia Business School in New York and holds a Bachelor of Science degree in Industrial and Systems Engineering from University of Southern California. A native of Adana, Emre is also an alumni of Tarsus American High School.

Hein Pretorius is CEO and board member of Hepsiburada, Turkey’s largest online retailer group. He started his career on the infrastructure side of the Internet, consulting on- and project managing the installation of corporate VPN's and networks. Hein's career evolved into the services aspect of the industry with specific focus on B2B networks and later more specifically into the eCommerce sector. Hein was the founder of the first eCommerce company based in South Africa, which is still today the leading B2C company on the African continent. He also previously served on the boards of The PhotoBox Group and The Cloakroom. Hein has previously held the role of CEO at both Naspers Internet Europe and the Allegro Group and is now an Independent Advisor bringing with him over 23 years experience in the Internet and eCommerce industry.

Hanzade Doğan Boyner is a leading businesswoman, serial entrepreneur and philanthropist. She is the founder and Chairwomen of the Board of Hepsiburada, Turkey’s largest online retailer group. She is also the Chairwoman of Doğan Online, a leading internet company with a strong portfolio of e-commerce businesses. Ms. Doğan Boyner is currently the Chairwoman of the Aydın Doğan Foundation, which oversees the Doğan Group’s philanthropic activities. She established and leads the award-winning “Dad, Send Me to School” campaign which aims to remove economic and cultural barriers to education for young women in Turkey. Ms. Doğan Boyner is a founding member and Vice Chairwoman of Global Relations Forum, the Vice President of World Association of Newspapers and is a member of the Brookings Institute Board of Trustees. She is also a member of Columbia Business School Board of Overseers where she received her MBA.

Korhan Öz has been Chief Financial Officer and member of the Board of Directors of Hepsiburada.com and Doğan Online since 2014. He is closely involved in the strategy development and overall execution of Doğan Online’s successful start-ups. Previously he spent 10 years with Ernst & Young in Turkey and USA and also has experience as CFO and BOD Member for $2.5b Shell/Bechtel Joint Venture Energy Company, Nokia Networks, $1.2b Real Estate Investment Fund by Merrill Lynch, Levi’s and Media Markt Companies. Korhan Oz is a graduate of Kadikoy Anadolu High School and University of Istanbul. He holds a Turkish Chartered Public Accountants (CPA) degree from 2000 and is the recipient of numerous awards in finance and accounting.

Mutlu Erturan joined Hepsiburada.com in 2015 with a strong reputation for transforming and creating value for businesses. She is responsible for creating ownership and commitment; providing leadership in developing and executing efficient business strategies in line with the overall vision of Hepsiburada. Mutlu acts as a change agent for cultural transformation, employee engagement, talent management, organizational development and effective communication within the organization. Prior to joining Hepsiburada, Mutlu led Business Strategy and Analytics consulting services at IBM Turkey, delivering projects to organizations with increased complexity and volatility to drive operational excellence and enable collaboration across enterprise functions.

Mutlu has an MBA degree from University of Nottingham, holds an Economics degree from Middle East Technical University and is an alumni of American Collegiate Institute.

Taner Timirci is in charge of Doğan Online group operations including fulfillment, distribution to customers and driving superior competitive service at optimum cost. He is an internationally experienced operational leader having 19+ years’ experience at both multinational FMCG companies like Procter & Gamble and Reckitt Benckiser, as well as family owned business where he managed over 3000 employees globally during his time at Evyap. Taner has worked both on the manufacturing and the commercial side of the supply chain in Turkey, South Africa and the UAE, most recently as regional supply chain director for the Russia, Middle East & Africa region for Reckitt Benckiser. Taner has also served as board member at Turkey Soap and Detergent Producers’ Association. Taner holds a Bachelor of Science degree in Industrial Engineering from Bosphorous University of Turkey.

Ahmet served as the Executive Vice President of The Coca-Cola Company until his retirement in March 2016, serving as the President of Coca-Cola International since January 1, 2013. In that position, he was responsible for all units outside North America. During his 26 years at the Coca-Cola Company; he led strategy, operations, building organizational capability and productivity, transformative mergers, acquisitions and innovation across the globe. Ahmet chaired a number of business councils, including US-Brazil, US-Turkey, US-Pakistan councils and Business Council for International Understanding. He continues to serve as a member of the Robinson College Board of Advisors at Georgia State and the Turkish Philanthropy Foundation in New York. Following his retirement, Ahmet assumed various non-executive business roles such as being a member of the Board of Directors of Coca-Cola Hellenic, and a Board Member at Hepsiburada in Turkey. Ahmet has a Master of Science in Business Information Systems from Georgia State University, US, and a Bachelor of Science in Business Administration from Middle East Technical University in Ankara, Turkey.

Hanzade Doğan Boyner
Chairwoman

Hanzade Doğan Boyner is a leading businesswoman, serial entrepreneur and philanthropist. She is the founder and Chairwomen of the Board of Hepsiburada, Turkey’s largest online retailer group. She is also the Chairwoman of Doğan Online, a leading internet company with a strong portfolio of e-commerce businesses. Ms. Doğan Boyner is currently the Chairwoman of the Aydın Doğan Foundation, which oversees the Doğan Group’s philanthropic activities. She established and leads the award-winning “Dad, Send Me to School” campaign which aims to remove economic and cultural barriers to education for young women in Turkey. Ms. Doğan Boyner is a founding member and Vice Chairwoman of Global Relations Forum, the Vice President of World Association of Newspapers and is a member of the Brookings Institute Board of Trustees. She is also a member of Columbia Business School Board of Overseers where she received her MBA.

Hein Pretorius
CEO

Hein Pretorius is CEO and board member of Hepsiburada, Turkey’s largest online retailer group. He started his career on the infrastructure side of the Internet, consulting on- and project managing the installation of corporate VPN's and networks. Hein's career evolved into the services aspect of the industry with specific focus on B2B networks and later more specifically into the eCommerce sector. Hein was the founder of the first eCommerce company based in South Africa, which is still today the leading B2C company on the African continent. He also previously served on the boards of The PhotoBox Group and The Cloakroom. Hein has previously held the role of CEO at both Naspers Internet Europe and the Allegro Group and is now an Independent Advisor bringing with him over 23 years experience in the Internet and eCommerce industry.

Emre Ekmekçi
CCO

Emre Ekmekçi is an experienced internet and e-commerce executive. He is currently the Chief Commercial Officer of Hepsiburada.com. Previously, Emre served as President, Business Development at Doğan Online. Prior to Doğan Online, in partnership with European Founders Fund and Rocket Internet, Emre pioneered the daily deal business in Turkey and the region, by founding CityDeal (www.sehirfirsati.com) in Turkey and Romania. Emre participated in the successful sale of CityDeal to Groupon (NASDAQ: GRPN), named “Fastest Growing Company – Ever” by Forbes Magazine and served as an executive responsible for the region. Under his leadership, it grew to be the one of the most successful territories within Groupon.

Emre has worked on location in Los Angeles, Chicago, Hong Kong, Shanghai, London and Paris. He has an MBA with honors from Columbia Business School in New York and holds a Bachelor of Science degree in Industrial and Systems Engineering from University of Southern California. A native of Adana, Emre is also an alumni of Tarsus American High School.

Korhan Oz
CFO

Korhan Öz has been Chief Financial Officer and member of the Board of Directors of Hepsiburada.com and Doğan Online since 2014. He is closely involved in the strategy development and overall execution of Doğan Online’s successful start-ups. Previously he spent 10 years with Ernst & Young in Turkey and USA and also has experience as CFO and BOD Member for $2.5b Shell/Bechtel Joint Venture Energy Company, Nokia Networks, $1.2b Real Estate Investment Fund by Merrill Lynch, Levi’s and Media Markt Companies. Korhan Oz is a graduate of Kadikoy Anadolu High School and University of Istanbul. He holds a Turkish Chartered Public Accountants (CPA) degree from 2000 and is the recipient of numerous awards in finance and accounting.

Mutlu Erturan
CBO

Mutlu Erturan joined Hepsiburada.com in 2015 with a strong reputation for transforming and creating value for businesses. She is responsible for creating ownership and commitment; providing leadership in developing and executing efficient business strategies in line with the overall vision of Hepsiburada. Mutlu acts as a change agent for cultural transformation, employee engagement, talent management, organizational development and effective communication within the organization. Prior to joining Hepsiburada, Mutlu led Business Strategy and Analytics consulting services at IBM Turkey, delivering projects to organizations with increased complexity and volatility to drive operational excellence and enable collaboration across enterprise functions.

Mutlu has an MBA degree from University of Nottingham, holds an Economics degree from Middle East Technical University and is an alumni of American Collegiate Institute.

Ahmet Bozer
NED

Ahmet served as the Executive Vice President of The Coca-Cola Company until his retirement in March 2016, serving as the President of Coca-Cola International since January 1, 2013. In that position, he was responsible for all units outside North America. During his 26 years at the Coca-Cola Company; he led strategy, operations, building organizational capability and productivity, transformative mergers, acquisitions and innovation across the globe. Ahmet chaired a number of business councils, including US-Brazil, US-Turkey, US-Pakistan councils and Business Council for International Understanding. He continues to serve as a member of the Robinson College Board of Advisors at Georgia State and the Turkish Philanthropy Foundation in New York. Following his retirement, Ahmet assumed various non-executive business roles such as being a member of the Board of Directors of Coca-Cola Hellenic, and a Board Member at Hepsiburada in Turkey. Ahmet has a Master of Science in Business Information Systems from Georgia State University, US, and a Bachelor of Science in Business Administration from Middle East Technical University in Ankara, Turkey.

Taner Timirci
COO

Taner Timirci is in charge of Doğan Online group operations including fulfillment, distribution to customers and driving superior competitive service at optimum cost. He is an internationally experienced operational leader having 19+ years’ experience at both multinational FMCG companies like Procter & Gamble and Reckitt Benckiser, as well as family owned business where he managed over 3000 employees globally during his time at Evyap. Taner has worked both on the manufacturing and the commercial side of the supply chain in Turkey, South Africa and the UAE, most recently as regional supply chain director for the Russia, Middle East & Africa region for Reckitt Benckiser. Taner has also served as board member at Turkey Soap and Detergent Producers’ Association. Taner holds a Bachelor of Science degree in Industrial Engineering from Bosphorous University of Turkey.

BAŞA DÖN